Making Safer businesses with technology expertise, REER Safety
Q. ReeR is a leading brand in the safety automation industry at a worldwide level, please brief us an overall outlook of REER SAFETY as a global company & its Indian infrastructure?
ReeR was founded in Turin, Italy in 1959. Driven by a strong vocation for innovation and technology, the company has become over the years a point of reference for safety automation at global level. Thanks to the constant expansion of the Safety Division, ReeR is today one of the world leaders in safety optoelectronic sensors and controllers for industrial applications.
The strong commitment in national, European and international regulatory committees allows ReeR to keep a state-of-the-art position in machine safety regulations, and to bring back to the table valuable feedbacks playing a key role in the growth of the machine safety culture. The continuous expansion of the product range makes ReeR today a leading provider of safety solutions for the entire machine automation industry.
In addition to this, the international activities of the Safety Division outline the company’s global expertise. With 5 subsidiary offices located in China, Brazil, Korea, USA and Spain, and a global network of skilled distributors, ReeR provides an impeccable customer service in more than 65 countries worldwide.
ReeR has been active in the Indian market for more than 20 years through a channel of authorized distributors. In 2018 Mr A Zavier Paul Antony has been appointed as Country Manager to further develop the Indian market and to lead and support the distribution network with Sales & Marketing activities.
As of today, we have a Pan-India qualified network of Authorized Distributors providing complete automation safety solutions for all types of customers and applications, as well as fast deliveries and accurate customer service.
Being a growing company with a great potential customer base, we are working towards forming our Indian Subsidiary and to further expand the sales network in Northern India by appointing a Sales Engineer based in the NCR region.
Q. Please also highlight ReeR presence in the Safety & Technical committees and your prime focus areas in the manufacturing industry?
ReeR is one of the main players in the standardization process development as we take part in the most important national and international Organizing Committees on machinery safety requirements. Our prime focus areas are Operator Safety and Machine Safety.
ReeR is a member of the following International Technical Committees:
- ISO/TC 199 – CEN/TC 114
- IEC/TC44 – CLC/TC 44X
Member of the following National Technical Committees:
- CEI/TC 44
- UNI Safety Committee
ReeR also participates in the following committees:
IEC-61496-1, IEC 61496-2, IEC 61496-3, IEC 61496-4-2, IEC 61496-4-3, IEC 62046, ISO 13849-1, ISO 13850, IEC TS 62998-1, IEC TR 62998-2.
Q. What are the market opportunities for your company’s products in the manufacturing industry?
In any type of industry operator safety as well as machine safety is crucial. Being one of the world main manufacturers of optoelectronic sensors and controllers for industrial automation safety, ReeR supplies safety devices to most industries, including Automotive, Machine Tools, Machine Makers, Packaging and Palletization, System Integrators, Pharmaceutical, Toll Gates, etc.
Immediate availability of the right products for each application is one of the key factors that distinguishes ReeR from the competition; we achieve this by keeping all fast-moving products in stock withing our Pan-India distributors network.
Q. What is the future prospect for automation solutions for the manufacturing industry?
Manufacturers are seeing an increasing need for automation solutions year over year. The manufacturing industry is one of the most relevant and important areas for the use of automation technology. As more manufacturers look for ways to drive efficiency and lower costs, automation in factories, Industry 4.0, and other connected manufacturing solutions will continue to become more widespread. ReeR is always ahead of the game providing advanced safety products and solutions for any kind of manufacturing industry.
Q. Are there any plans for expansion & new investment in terms of product development or new technology adoption to cater to the demand of the industry?
Technological excellence and application know-how embody the spirit of ReeR. 15% of the personnel is employed in the R&D department, with expertise in safety hardware, software and firmware.
The continuous expansion of the product range makes ReeR today a provider of solutions for the entire automation world and has never stopped innovating and investing to maintain this role providing customers with reliable and effective solutions for the operator protection.
We have just launched our new MOSAIC M1S COM Master Unit and we are developing a brand new safety light curtain that we will launch during 2023. Furthermore ReeR has expanded its facilities in Turin, Italy, by doubling the manufacturing space as well as the office space with a new state-of-the-art technical centre.
Q. What is the top line product range & Are there any plans to launch new products?
ReeR offers a complete top-of-the-line product range. EOS Safety Light Curtains, MICRON Measurement and Automation Light Curtains, MOSAIC Safety Controllers, SR Safety Relays, Contactless Safety Sensors and Safety Laser Scanners are some of the key products manufactured by ReeR.
We would like to highlight some of the features of our MOSAIC safety controllers: Mosaic is a safety hub able to manage all safety functions of a machinery or a plant. It is Configurable and scalable allowing cost reductions and minimal wiring. Mosaic can manage safety sensors and safety signals such as: light curtains, photocells, laser scanners, emergency stops, electromechanical switches, guard-lock safety door switches, magnetic switches, RFID switches, inductive sensors, safety mats and edges, two-hands controls, hand grip switches, encoders and proximities for speed control and analogue sensors (i.e. loading cells, pressure switches, temperature measurement, flow and level measurement, etc.), reducing the number of devices and wiring used and, therefore, the overall size of the project.
All logic is configured through a graphic interface allowing tamper-proof system configurations. No more laborious wiring is needed as with traditional solutions, speeding-up control panel construction. A lower number of electromechanical components also means a better performance level and therefore a higher safety level.
New product launches include the Mosaic M1S COM, an Enhanced Master Unit with Fieldbus Interface, announced during the last SPS (Smart Product Solution) fair in Parma, Italy. The new Mosaic M1S COM master unit integrates 2 RJ45 network connectors for connections to the field bus and / or to the network for remote control.
We are in the continuous process of innovating new products for the operator and machine safety.
Q. What is your vision for your company?
Our vision is to always be at the forefront in the field of optoelectronic safety light curtains, safety controllers and measurement light curtains. Innovating and providing customers with reliable and effective solutions for operator protection. Able to meet each application demand and provide an accurate support service to our customers based in more than 65 countries worldwide.
Q. What are the factors you need to address that are related to the machine safety technology industry?
In any type of industry operator safety as well as machine safety is crucial. Wherever operator safety is required, we need to ensure a fool-proof and mistake-proof environment. Being one of the world main manufacturers of safety sensors and controllers for industrial automation, we have a commitment to address these factors on top priority.